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November 25, 2020

Using A Live Blog for Black Friday Deals

Using Live Blog for Black Friday Deals

Using Live Blog for Black Friday Deals

by The Live Blog Team |  November 25, 2020

Once Black Friday was only part of the holiday shopping season for retailers. Today it triggers major consumer activity for anyone in the content business: not only when readers make purchases, but also for reading reviews and checking out what the trends and must-have items are for the season. That’s why Black Friday can be a big opportunity for publishers too.

Brands, retailers and news media all benefit from the extra attention that consumers pay to their favourite websites on the last Friday in November in search of deals on the stuff they want to get or gift. Typically those must-have items span a range of categories, from electronics and household goods to makeup and fashion, each offered by a variety of retailers or websites.

Using a live blogging platform as a real-time deal ticker, publishers can present all of the latest promotions in one place. Here are some examples from around the web:

  1. Becleverwithyourcash.com
  2. Sonicstate.com
  3. Nettavisen.no
Netavisen Black Friday Live Blog

Netavisen’s Black Friday Live Blog

And this year, with brick-and-mortar stores closed or at limited capacity, customers will be doing most of their holiday shopping online. Publishers can benefit from this trend by inking an affiliate or referral agreement with retailers.   

How a Black Friday live blog works  

A Black Friday live blog is one part editorial curation and one part affiliate marketing.  

Publishers can either earn a commission when readers go on to visit a retailer’s storefront from the deals mentioned on the live blog, or sell paid placements directly. Another benefit to publishers’ websites is the increase in traffic. One publisher told us that their Black Friday Live Blog, and the live video that goes with it, boosts traffic by 43% on Black Friday over their daily average of 700,000 daily readers.  

Readers not only see it as a service, but also a fun read they enjoy spending time on. In particular, they may appreciate the personal touch added by a blog’s editors.

Live blogging special deals year round

The official week of Black Friday runs from the last Monday of November to the first Monday of December. However, savvy editors start adding the pre-holiday promotions as early as late September for those deal-hunters who never stop searching for the best bargain.

How can Live Blog boost your content monetisation strategy? Get in touch with us for a personal consultation.

Ready to begin liveblogging?

Getting started has never been easier.

July 23, 2020

Live Blog’s New Tagging Functionality for Digital Publishers

Live Blog Tagging functionality

Live Blog’s New Tagging Functionality for Digital Publishers

by Todd Jatras |  July 22, 2020

The recent release of Live Blog 3.8 introduced a new tagging feature that improves the discoverability of live blogging content for digital news publishers and their readers.

Previously, it was only possible to search on the content within a timeline by three criteria: newest, oldest, and editor’s choice. But editors can now create and apply as many tags as they want to each post as it’s published, making posts within a blog timeline searchable on a granular level. 

Readers will now see an additional dropdown menu, labeled Filter Content, that displays all the available tags they can search on. If, to use one example, a reader of a blog on Premier League football was a fan of Liverpool F.C. and was interested only in items relevant to their team, they could pull down the menu, find their team’s name, select it, and the blog timeline would only display Liverpool-related posts.

To create tags to include in a post, go to Live Blog’s General Settings (see image below) and type them into the Global Tags dialogue box. If a term is not already there, you will be given the option to create that tag. These tags are global, and once they’ve been created they will be available to all the different timelines within a publisher’s blogging portfolio.

Live Blog 3.8, New Tagging Functionality
To apply these tags, there is a
Tag(s) dialogue box in the editor field, on the bottom of each post. Type in the first few letters of the desired tag, and the predictive text will list available tags below it based on that criteria. In the example below “pr” brought up “press freedom” (highlighted in blue). Select the tag(s) you want, and click update. If the tag you’re looking for is not there, go to General Settings and add it.

When looking at the same post live, from the reader’s perspective (see below), the “press freedom” tag we just created appears under Filter Content.


When the reader selects that tag, only content containing that term will be displayed in the blog timeline. 

This new level of search granularity is convenient for both readers, who may be interested in dipping far back into their favourite blog’s archive, and publishers looking to get a better handle on their overall blog content production.

Want to see what Live Blog can do for your publication? Sign up for your free trial here: https://liveblog.pro/en/try-liveblog-free/

Ready to begin liveblogging?

Getting started has never been easier.

July 1, 2020

Live Blog’s New Tagging Functionality: Better Syndication and Content Discoverability

Editor’s Pick: 9 Events to Live Blog the First Quarter Of 2021

Live Blog’s New Tagging Functionality: Better Syndication and Content Discoverability

by Todd Jatras |  July 01, 2020

With the release of Live Blog 3.8, we’ve introduced local and global tagging functionality that streamlines the process of syndicating blog content for news agencies and their clients.

Until now, it was only possible to filter content within a timeline based on three options: newest first, oldest first or editor’s choice. This was useful for readers following a story, but limiting for news outlets looking for posts relevant to their audience. Editors had to wade through what could be a sea of posts to find what they were looking for. But users now have a drop-down menu that displays the list of tags editors have assigned to a specific blog, and can find appropriate content by filtering on these tags.

In addition to global tags that can be applied across Live Blog instances, editors can also create and apply local tags to individual posts within a timeline. Then, using these tags, they can filter content and create syndication channels for news topics based on single or multiple preset tags. (Note: Using global or local tags is an either-or decision; it is not possible to use both at the same time.)

Creating and applying tags across instances or within timelines is now a standard Live Blog syndication feature.

For instance, if an agency is running a live blog on the coronavirus outbreak in Europe, editors could tag each post within that blog timeline according to location or region (Germany, Austria, Norway, etc.) and media outlets in those countries would be able to identify appropriate items by filtering with their relevant tags. 

Some of our Live Blog clients, such as German news agency DPA, have dozens of live blogs going at a time, and are constantly adding new ones as big news stories break that require live coverage. 

Finding particular topics among all of those blogs was the goal of introducing tag-based filtering in the latest Live Blog release. Now, news agencies and their clients can search across blog instances and within individual blog timelines, and set up more targeted syndication output channels. With an embed link created on the back end of Live Blog, clients will only see the content that has been filtered based on those tags.

If you are not yet a Live Blog user and you’re looking for live blogging software to cover real-time news, you can try Live Blog for free here, no strings attached.

Ready to begin liveblogging?

Getting started has never been easier.

March 26, 2020

How To Upload Videos to YouTube Directly from Live Blog 

The Latest Updates for our Live Blog Reporter Mobile App

How To Upload Videos to YouTube Directly from Live Blog 

by Todd Jatras |  Mar 26, 2020

There are many reasons why you should be using videos in your live blogs, chief among them is providing readers with a fuller, visual perspective on the story at hand. Adding videos to your timeline also has an immediate impact on SEO efforts, as search engines tend to give a higher ranking to pages containing rich media, which in turn drives higher organic traffic and reader engagement. Our live blogging software gives you the option to do exactly that.

With that in mind, our recent release of Live Blog 3.6 included the ability to link your blog to a YouTube account and set it up to simultaneously upload videos there as you post them to your timeline.

Read on for a step-by-step guide to linking your Live Blog and YouTube accounts in five easy steps.  


Step 1:

First, to set this up successfully, you will need to have administrative access for your Live Blog instance. You also need to have an active Google/YouTube account. Since Google own Youtube, you must have a Google account to set up Youtube. If you don’t already have an account, go to google.com and register for one, then sign in and go to https://console.developers.google.com/

Step 2: 

On the top left-hand side of this page (see below), pull down the “Select Project” menu and click “NEW PROJECT”. In the “Project name” field, give your project an easy-to-remember name like “LB YouTube”, then click the “CREATE” button. 

Click New Project

Step 3:

On the Google console page, click “+ENABLE APIS AND SERVICES” (below), which takes you to the API Library page. Scroll down the page and select “YouTube API v3”, then click the “ENABLE” button.

Enable APIs

Step 4:

Now go to Credentials under APIs & Services (see below), click the “+CREATE CREDENTIALS” menu at the top of the page and select “OAuth client ID”. For application type, select “web application”. In the “Authorized redirect URLs” field, enter the redirect URL for your Live Blog instance (example: https://demo.liveblog.pro/api/video_upload/oauth2callback) and click the “CREATE” button. Do not  include a backslash on the end of the URL or you will receive an error message.


Step 5:

Now that you have YouTube credentials (Client ID and secret code), download the file containing them by clicking the “DOWNLOAD JSON” button on the top of the page or the arrow down icon. Finally, go to Live Blog (see below), choose any blog you’ve created there (see below) and click “ADD CONTENT HERE”, select “Video”, then click “UPDATE CREDENTIALS” and follow the directions to upload the JSON file you downloaded.

And there you have it. Now, when you post a video to your timeline by dropping it into the “Drag Video here” zone (above), it will be automatically uploaded to your YouTube account.

If you are not yet a Live Blog user and you’re looking for live blogging software to cover real-time news, you can try Live Blog for free here, no strings attached.

Ready to begin liveblogging?

Getting started has never been easier.

January 23, 2020

Guide to Live Blogging: Everything you need to know

Creating a new live blog

Guide to Live Blogging: Everything you need to know

by Greg Bruno |  Jan 23, 2020

In today’s news cycle, there’s no time for down time: live blogs are one of the best ways to deliver information quickly. But what, exactly, is live blogging, and what are live blogs good for? Good questions; here are some answers.

What is a live blog, anyway?

A live blog, sometimes referred to as “live text,” is a blog post that provides a rolling textual coverage of an ongoing event supplemented with images, videos, and other digital material. According to The Guardian: “Live blogs provide commentary and analysis alongside breaking news rather than summarising the event after it is over. It’s a transparent format in which the writers are able to update and amend their commentaries in easily digestible paragraphs.”

Live blogging can be used for a wide variety of events and circumstances – such as sporting events, elections and conferences. Although live blogs are constantly evolving, news organisations use live blogs for a number of reasons: to reach wider audiences, to increase the transparency of the traditional news-making process, to increase content engagement, and even to generate new streams of revenue through blog syndication.

Live blogging through the ages

What started in the mid-2000s as a software tool for techies to broadcast technology conferences has since become an essential story format for journalists and other information providers to distribute digital coverage in chronological order.

Personalisation is a live blog’s comparative advantage. Unlike television, which must be watched in a linear way and in real time (although viewers can record it and watch it later), live blogs allow readers to start at any point in the story and reread, save, share, and digest information at their own pace.

Why live blogging?

Live blogs are widely read. In 2012, research by City University London found that live blogs get 300% more views and 233% more visitors than conventional online articles on the same subject. Live blogs also outperform online picture galleries, getting 219% more visitors. In 2013, the Reuters Institute for the Study of Journalism found that readers increasingly prefer live blogs to static content and believe live coverage to be more balanced and neutral. Additionally, 62% of survey takers said live blogs are the best format to consume news at work.

More recent data shows that audiences are spending less time reading full news stories and more time engaging with highlights and breaking news –  everything from Steph Curry’s three-point buzzer beater to coverage of natural disasters. In fact, when big news breaks, studies show that readers actively seek out quality information through online search – before content is shared on social media. That’s one reason why having a live blog dedicated to breaking news coverage will boost your site’s profile online.

But the benefits are not limited to the immediate time during and after an event. It turns out that readers go back, again and again, to visit live blog timelines of events in the past. “Our experience is that live blogs drive lots of traffic to our site,” said Sybille Klormann, an editor at Zeit Online covering politics and economics. “We are often surprised at how many people visit these blogs, especially during elections, but also show a continued interest afterwards.”

Bottom line: “Live blogging can be a very valuable resource to your readers if done right,” says professional blogger Cameron Chapman. “If you take the time and keep focused throughout an event to provide useful information to your readers, they’ll often consider your blog the go-to place for event coverage in your industry. If it’s done poorly, though, all those blog posts will likely just be looked at as filler or fluff by your readers, and may even annoy some to the point they unsubscribe from your RSS feed.”

Start blogging right away with Live Blog Pro!

Set up your new blog in minutes and never worry about updates, performance or security issues again. Start your 7-day trial today! No credit card required.

Proven use cases for live liveblogging

Live blogs can be used for covering a wide-array of news stories and banner events – such as breaking news, elections, esports, and live sports. But even the most niche topics can find an audience with a well-done live blog.

Aleks Vickovich, wealth and legal managing editor at Momentum Media in Australia, says one company publication, ifa (Independent Financial Adviser) used a live blog to cover two weeks of financial hearings in 2018. As a result, ifa saw its new traffic increase by 200%. For a publication with “an extremely niche audience of hard core fans,” Vickovich said the growth made possible with live blog was staggering. “We had something like 60,000 unique visits in the two-week period, which is about twice what we usually get in a month.”

Part of that success is because live blog content is becoming more visible in web searches. Why does this matter? Because when the text of a live blog post appears as native content to search engines, it raises the profile of that news organisation’s coverage in new web searches, and also helps with the site’s overall SEO (search engine optimisation).

How to live blog successfully

The Internet is full of tips on how to live blog properly, and it can be a challenge to cut through the digital noise. To help you make the most out of your live blogging activity, we’ve collated some of the best insights from across the industry:

Step #1 | Choose the right live blog software

First you need to pick a blogging platform that serves your needs. Sourcefabric’s Live Blog is a powerful, professional open-source live blogging tool created for journalists and bloggers on the go. It includes rich media posts – like image slideshows and video streams – as well as custom post types and scorecards for covering sporting events.

Additionally, Live Blog offers easy ways to monetise your coverage with tools to integrate native or remote ads into your live blog’s timeline. The platform also offers a mobile reporting app (Live Blog Reporter) that allows your live blog team to contribute directly from their mobile phones.

Step #2 | Plan your coverage BEFORE you start blogging

Once you’ve got your platform picked out, now you need to think deeply about your blogging strategy. Coming up with material ad hoc is not the best practice for maintaining a successful live blog. Even though events unfolding in real time often leave little to no opportunity to prepare, there will inevitably be in-between moments where not much is happening. During these times, it’s important for you to have relevant material prepared in advance, general knowledge on the topic you’re covering, and reliable contacts who can assist you.

Step #3 | Think in terms of editorial resources

Producing a good live blog requires people. Some practical questions to consider: is there enough staff available at that particular moment and are there reporters on the scene able to provide information, verify facts, as well as submit images and videos? If the answer is no, perhaps a live blog isn’t the correct format.

Step #4 | Build in communication and collaboration tools

Using established lines of communication is essential for a time-sensitive format like live blogging. If you have a team of more than one, how will you share information about the blog’s content? Whether it’s a tool like Slack or email, you’ll need a way to exchange ideas and content before it’s posted.

Step #5 | Experiment

Because news consumers have taken a much greater interest in live blogs, the go-to form of storytelling offers endless opportunities for innovating. New organisations use live blogging for boosting audience engagement, increasing transparency in the news-production process, and even to generate revenue. There’s really no end to how a live blog can be deployed.

Live Blog examples

Below you will find a variety of live blog examples from around the web that best illustrate the potential of the format.

Eurovision's live blog

The Eurovision Song Contest’s live blog complemented their branding nicely.


6 Reasons to Live Blog Your Next Conference

M100 Sanssouci Colloquium


Ambiental Jalisco using Live Blog

Ambiental Jalisco


For Live Blog tutorials, check out our YouTube channel or our blog.

Ready to begin liveblogging?

Getting started has never been easier.

January 20, 2020

Mobile Blogging with the Live Blog Reporter App

The Latest Updates for our Live Blog Reporter Mobile App

Mobile Blogging with the Live Blog Reporter App

by Greg Bruno |  Jan 20, 2020

In the modern media landscape, audiences expect news when it happens. Live blogs are one of the fastest ways to deliver it, and with our mobile blogging tool, updating readers has never been easier. 

In this post (and in the video below) we’re going to demonstrate how to set up and use the Live Blog Reporter App, which gives your blog writers the ability to write and file from anywhere.

We recently tested the app at a pro-democracy protest in Prague to show you how convenient mobile live blogging can be.

1st Step: Install the Reporter App

The first step is to install the Reporter App on the mobile device you want to work from. Search for “Live Blog Reporter” in the iOS or Google Play app stores. Once you’ve got the app on your device, make sure you’re registered as a user and team member for the Live Blog you want to work on. And, if you need a Live Blog instance, visit liveblog.pro to try Live Blog for free. 

Once your account is up and running, the next step is to log into the app. On the app’s home screen enter the URL of your Live Blog instance, your username, and your password. Now, locate the blog you want to work on from your organisation’s Blog List. You can only work on blog’s that are bolded; if a name is greyed out it means you don’t have access.

For this tutorial we’ll walk you through how to post images and videos shot from your device to your Live Blog timeline. We’re using images and videos that we took at a huge protest in Prague’s Letna Park in November 2019.

Step 2: Upload an image along with text

When you log into your Live Blog, you’ll be directed to the Editor pane by default. To post an image along with our text, click the “Image” icon on the app’s menu bar. Then select an image from your device’s gallery. Add a description and author information. Finally, save your work by clicking the “check mark” in the upper right-hand corner of the Editor window.

Live Blog Reporter app - adding an image

Adding an image

Step 3: Add additional elements

If you want to add additional elements to the post – whether it’s text, images, or videos – click the “plus” sign below the image you just upload.

Live Blog Reporter app - adding additional elements

Adding additional elements

Once you’re happy with your post, you can either save it as a “Draft” – a helpful option if you are in an area with weak Internet connectivity – “Submit” it for editorial approval based on your organisation’s workflow, or “Publish” it directly to your Live Blog’s timeline. To see your post in its published form, click the “Timeline” tab at the top of the app. Or visit your blog on the Web.

You can also “Delete,” “Unpublish” or “Edit” a post simply by clicking on it from the “Timeline” view within the App. 

Live Blog Reporter app - Delete, unpublish or edit

Delete, unpublish or edit

And there you have it. Live blogging on the go is as easy as it’s ever been with the Live Blog Reporter App. For more Live Blog tutorials, check out our YouTube channel or visit us at liveblog.pro. 

Ready to begin liveblogging?

Getting started has never been easier.

January 9, 2020

Monetise Your Live Blog With Ads and Affiliate Deals

Sports, Breaking News, Elections: cover it all live and maximise reader engagement


Monetise Your Live Blog With Ads and Affiliate Deals

by Todd Jatras |  Jan. 9, 2020

Today’s most successful news organisations rely on an ever-growing arsenal of digital tools to attract readers and keep them engaged. Live blogging has been around for a while, but is increasingly becoming a key component for news sites in the battle to retain and grow audiences. A blogging platform such as our Live Blog offers a dynamic, feature-rich format that is ideal for covering niche topics or using it to break news then update the story with real-time coverage as events unfold. 

There are numerous ways that a well-designed blogging strategy can contribute to the overall health of a site’s news ecosystem, but today we will focus on boosting the bottom line by learning to monetise your blog via ads and affiliate deals.

As a cloud-based, open-source editorial tool that can be embedded in any website, Live Blog  offers a host of features such as custom design themes, syndication tools, a mobile app and the ability to easily integrate rich multimedia formats and social media posts into an editorial timeline. Live Blog is highly flexible and scalable, and is used not only by some of the world’s leading news agencies, but also by smaller, independent publishers and even one-person operations. For stories that require frequent updating (elections, sports, conferences, and unexpected events such as natural catastrophes or political uprisings), you’d be hard-pressed to beat its live coverage capabilities. There are also great opportunities to make money from a live blog. You can demo Live Blog for free, and find detailed answers to any questions you may have in our helpdesk.

Complete Control Over Ads on Your Blog

Live Blog supports multiple types of advertising, giving you a great degree of control over what ads appear on your blog. Our advertising manager allows you to build your own native ads and place them within your blog as you see fit. Instead of being tied to third-party ad providers such as Google AdSense or Doubleclick, where you have little control over ads and their placement, these native ads are easy to archive, schedule and populate on a user’s various timelines. Of course, remote ads from those third-party providers can also be thrown into the mix by entering the ad’s code snippet. This gives you the best of both worlds when it comes to ads. 

Live blogging also lends itself particularly well to specialised, niche topics, which opens many unique possibilities for native ad selling. To use one example, if one of your blogs is sports related, you could pitch the leagues you cover, sporting goods stores, apparel and equipment manufacturers or even radio and TV networks that broadcast relevant events. Advertisers crave highly targeted audiences and are willing to pay a premium to reach them. With Live Blog you are free to pursue an almost unlimited world of profit opportunity there. Of course, selling ads is a lot of work and requires constant relationship building and maintenance. But it’s a crucial option to have, and it’s also nice to have the option of third-party ads as a fall-back position as you get started.

Affiliate Marketing Pays Dividends 

Affiliate marketing is another proven revenue generator, and is practically tailor-made for blogging. Whether your blog’s focus is electronics, fashion, music, books, or many other products, there is a great opportunity to embed affiliate links and promo codes in your product features and receive a commission when a reader clicks through and buys. 

Amazon.com is without a doubt the biggest player, and their program lets you promote any of the more than 600 million items on their platform. Some companies have their own affiliate programs and can be approached individually, but the most common approach is to use an affiliate network. Awin and Webgains are two of the majors. They act as intermediaries, connecting companies and affiliates and can save you a lot of time finding the right brand partnerships. 

One thing’s for certain, well-produced blogs that thoroughly cover niche topics attract dedicated readers who will keep returning in search of the latest news and reviews of the products they are passionate about. They are also the most likely to read a positive review and decide to purchase on the spot. So, be sure to set up and include affiliate links in your reviews to give your most loyal readers that option. 

Combine the Two and Watch Your Revenues Grow 

Done together, these two strategies should provide a significant boost for your blog’s bottom line. Of the two, it’s far easier to set up an affiliate program. It can basically be done in a day. And don’t forget, it should also be done retroactively, so all those stellar reviews you’ve already produced can be quickly linked to get the commissions rolling in. As far as advertising goes, this can be a fun-but-time-consuming pursuit, but a creative one that will definitely pay off with persistence and hard work.

Ready to begin liveblogging?

Getting started has never been easier.

October 22, 2019

Live Blogging a Cultural Event with Live Blog

Live Blogging a Cultural Event with Live Blog

by Todd Jatras |  October 22, 2019

Live blogging is an excellent way to provide your readers with robust, real-time coverage of cultural events, making use of dynamic elements that give readers the sense that they are live, in-person, with the sights, sounds, smells and tastes of the actual event. 

Cultural events take place every day, in all corners of the world; day in, day out, there’s a full slate of festivals, sporting events, conferences, exhibitions, concerts, and more, drawing in the crowds. But there’s also a potentially large online audience, eager for the latest news, updates and experiences that give the feeling of actually being in attendance. 

Whether it’s a mega-event like Burning Man or something more along the lines of a local art fair, one of the best ways to produce this kind of “experience” coverage, and assure that interested readers find it, is by blogging. 

Traditional formats like the standard newspaper article fall short when it comes to conveying that sense of being there.  A digital-native tool like our Live Blog, however, with its multimedia capabilities (photo galleries, video and social media post embeds) and flexibility opens up new dimensions to capture the richness of any experience.  

To give you a sense of this, we set out to live blog an arts event ourselves. The Signal Festival is an annual showcase of light-based art and new media works held every autumn in Prague.

Ready to begin liveblogging?

Getting started has never been easier.

September 4, 2018

Live Blogging an American Football Game

Live Blogging an American Football Game

by Clare Charlesworth |  September 5, 2018

Live blogging American football games has become increasingly popular, with many regional news outlets live blogging the games throughout the season and several larger international outlets having a go at live blogging the Super Bowl to meet the growing demand for online coverage from an international audience.

Live blogs can be perfect for many different types of football fans who want to keep up to date; the varied post types, such as the play-by-play commentary feature, offer detailed information that could come in handy for fans who are into Fantasy Football, while the different ways of organising a live blog can be helpful for readers who might want to filter your blog so that they read only the game’s highlights. All of this, and much more, make live blogs an ideal medium for covering a football game. So put on your favourite team’s jersey and read on to learn more tips on how to make your live coverage of the next big game clear, entertaining and informative for your readers.

Keeping score

Obviously, keeping track of the score is paramount to covering any sporting event. Live Blog’s scorecard allows for the score to be clearly presented, and its additional features also allow for more detailed information on the score to be included. Many of your readers might appreciate the teams’ overall record so far in the season, and a breakdown of the score for each quarter – this information can be added in the ‘Halftime Results’ editor box and can be easily updated as the game progresses.

Clearly present the game’s score to your audience.

Live Blogging an American Football Game

Clearly present the game’s score to your audience.

The scorecard feature also allows for a background image and images representing the different teams to be included. If your coverage has a sponsor and you’re looking for a way to showcase them on your blog, you may want to consider using the background image as a place to promote their product or brand.

Live Blogging an American Football Game

Use the scorecard’s background image as a place to showcase your sponsor.

Shake up your coverage

As we’ve banged on about in previous blog posts, a live blog solely consisting of text risks readers glossing over important information and, often, leaving for more dynamic coverage being offered elsewhere. Images, videos and social media posts can all help to break up large chunks of text and make your coverage more interesting.

Additionally, make the most of Live Blog’s custom post types when displaying game data. Reporting on the time of possession between the two teams just in text probably won’t make as much of an impact as displaying it in a chart or percentage might, using Live Blog’s Statistics in Charts and Statistics in Percentages post types, which can be found on our GitHub, ready to be copied and pasted into Live Blog’s Free Types Manager. Potential statistics to represent in visual form could include time of possession, number of 1st downs, passing yardage, yards per play and turnovers.

Live blogging an American football game

Display important game stats with Live Blog’s custom post types.

If you’d like for your live blog to provide readers with an extremely detailed account of the game, consider using Live Blog’s play-by-play commentary post type, which can also be found on our GitHub. With an easy template/form for you to fill out, consisting of the minute the action took place and a box for a textual description, readers can be kept well-informed on the intricacies of the game. The play-by-play commentary feature can be great to use if you think that some of your readers might be in a fantasy football league, as they’ll want a well-detailed breakdown of the game for their picks that week.

Additionally, if you wanted to report on a specific aspect of the game but couldn’t find an existing custom post type that met your needs exactly, you could create your own or adapt an existing one with some basic HTML knowledge and Live Blog’s Free Types Manager – perhaps something like a table that allowed your readers to more easily compare the teams’ major players and their stats.

Structure your live blog’s timeline

With the many different post types and creative ways of presenting information in Live Blog,  you may be worried that key moments of the game, like touchdowns, field goals and safeties, might be missed by the reader. Structuring your feed will also be helpful to followers who might be reading your coverage after the game takes place, instead of following it live, as a way to become quickly informed on the game highlights.

With Live Blog’s Pin and Highlight features, you can organise your live feed so that important information is easily distinguishable. Pinning a post will ensure that it shows up first on your timeline, making it the first thing a reader sees. Posts that are highlighted will have their background colour changed, which might help readers to identify posts about change of possession or long yardage plays, for example. Readers can also choose to filter the timeline by highlighted posts – perfect for those who want to see only the most important moments of the game.

Live blogging an American football game

Pin and highlight important posts.

Readers can also choose the order in which they read your coverage with the ‘Editorial’, ‘Newest first’ and ‘Oldest first’ options. The ‘Oldest first’ option may be useful for those reading your blog post-game, as it will give them a comprehensive report on the game as it happened.

Facilitating a second screen experience with Live Blog’s AMP theme

For many live television events, ‘second screen experiences’ have become more and more common for viewers. A second screen experience consists of a person watching an event on TV while also using another device, usually their phone, to discuss or find out additional information about the event they are watching on TV.

Many of your readers will be using your live blog as a space to enjoy a second screen experience when simultaneously watching the game on TV. To make their second screen experience as enjoyable as possible, you may want to consider publishing your live blog under Live Blog’s AMP theme. Offering a much faster loading time on mobile devices than Live Blog’s Classic or Default SEO themes, the AMP theme is designed to offer an enhanced website and live blogging experience for those following your coverage on their phones.

For many, sharing opinions on the latest moment of the game and engaging with fellow fans is an important part of a second screen experience. Live Blog’s user commenting feature works in the AMP theme, meaning that users can engage with your coverage directly from their phones by submitting comments for you to include in your blog.

Live blogging an American Football Game

Encourage your readers to engage with your content with the user comment feature.

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July 4, 2018

Live Blogging Pro Tips: Using the Scorecard Feature

Editor’s Pick: 9 Events to Live Blog the First Quarter Of 2021

Live Blogging Pro Tips: Using the Scorecard Feature

by Thomas Moran |  July 2, 2018

Naturally, large football events, like the FIFA World Cup, Champions League and various national matches, see a high demand for online coverage. Covering a match with a live blog offers the opportunity to keep track of every moment, from possession to substitution and formation. But of course, the most pressing updates to keep on top of will be goals scored.

That’s where Live Blog’s Scorecard feature can help. Not only does it allow for key information on the score to be displayed in a visually appealing way, additional points, such as who scored and in what minute of the game, are also easy to include. And the Scorecard feature isn’t limited to just covering football matches either – it’s also a valuable tool for covering other sports such as ice hockey and basketball.

To help you get the most out of Live Blog’s Scorecard feature, we’ve made a short screencast:

If you’re looking for more tips on covering football matches, have a read of our guide on live blogging the FIFA World Cup.

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