Native and remote ads
In terms of unique visitors and average time spent on a page, many live blogs are more successful than regular news articles. However, since it requires two to three editors to properly cover an event and curate social media content at the same time, live blogging can also be an expensive format.
One way to monetise your live coverage is by integrating ads into your live blog’s timeline. Our post types allow you to create native ads consisting of text, images and a link target, as well as remote ads by allowing for advertisements zones from your ad provider to be easily included in posts published to your blog’s timeline. Both forms of ads are also configurable in the AMP theme, meaning readers can also engage with ads on their phones.