by Todd Jatras | October 22, 2019
Live Blogging a Cultural Event with Live Blog
Live blogging is an excellent way to provide your readers with robust, real-time coverage of cultural events, making use of dynamic elements that give readers the sense that they are live, in-person, with the sights, sounds, smells and tastes of the actual event.
Cultural events take place every day, in all corners of the world; day in, day out, there’s a full slate of festivals, sporting events, conferences, exhibitions, concerts, and more, drawing in the crowds. But there’s also a potentially large online audience, eager for the latest news, updates and experiences that give the feeling of actually being in attendance.
Whether it’s a mega-event like Burning Man or something more along the lines of a local art fair, one of the best ways to produce this kind of “experience” coverage, and assure that interested readers find it, is by blogging.
Traditional formats like the standard newspaper article fall short when it comes to conveying that sense of being there. A digital-native tool like our Live Blog, however, with its multimedia capabilities (photo galleries, video and social media post embeds) and flexibility opens up new dimensions to capture the richness of any experience.
To give you a sense of this, we set out to live blog an arts event ourselves. The Signal Festival is an annual showcase of light-based art and new media works held every autumn in Prague.